Azerbaijan, the nation and former Soviet republic, is bounded by the Caspian Sea and the Caucasus Mountains, which span Asia and Europe. Its capital, Baku, is famed for its medieval walled Inner City. Within the Inner City lies the Palace of the Shirvanshahs, a royal retreat dating to the 15th century, and the centuries-old stone Maiden Tower, which dominates the city skyline.
According to Azerbaijan’s Center for Economic and Social Development, the country is in 39th place among 148 countries in tourism competitiveness indicators. The World Travel and Tourism Council reported that Azerbaijan is among the top ten countries with the greatest increase in visitor exports from 2010 to 2016. The country had the world’s fastest-developing travel and tourism economy in 2017. To promote tourism, Azerbaijan sponsored Atlético Madrid jerseys reading “Azerbaijan – Land of Fire”. In 2018 new tourism brend and slogan “take another look” were introduced.